Privacy Policy
Last updated: March 14, 2026
Who we are
This website is operated by Karno Ltd ("we", "us", "our").
Karno Ltd
Company number: 12013279
7C Hanham Hall
Whittucks Road
Hanham
Bristol
BS15 3FR
Email: [email protected]
ICO registration number: ZC105976This privacy policy explains how we collect, use and protect personal data when you use the loupe.games brochure website.
This policy applies to the brochure website only. The Loupe game, app, and any related gameplay services are covered by a separate privacy policy.
Who this website is for
This website is intended for a general audience. It is not specifically directed at children.
What this policy covers
This policy covers personal data we collect through:
- your use of the website;
- the contact form on the homepage;
- the newsletter signup form; and
- cookies and similar technologies used on the website.
The personal data we collect
Depending on how you use the website, we may collect and process the following personal data.
Website usage data
This may include:
- IP address;
- browser type and version;
- device type;
- operating system;
- approximate location derived from IP address;
- referral source;
- pages viewed;
- time spent on pages; and
- interactions and navigation paths on the website.
We collect this information through cookies, tags, and analytics tools used on the website.
Contact form data
If you contact us using the homepage contact form, we may collect:
- your name;
- your email address; and
- the contents of your message.
Please do not send sensitive or confidential personal information through the contact form.
Newsletter signup data
If you sign up to receive our newsletter or updates, we may collect:
- your first name;
- your last name; and
- your email address.
We may also keep a record of:
- when you signed up;
- the form you used;
- your consent status; and
- unsubscribe activity.
How we use your personal data
We use your personal data for the following purposes.
To operate, maintain, and improve the website
We use website usage data to:
- understand how visitors use the website;
- improve website content, usability, and performance;
- monitor website functionality and security; and
- measure the effectiveness of website content and traffic sources.
Lawful basis:
- Consent, where cookies or similar technologies require consent; and
- Legitimate interests, where processing is necessary for website security, administration, or other essential website functions.
To respond to enquiries
We use contact form data to:
- respond to your message;
- provide information you ask for; and
- keep a record of correspondence.
Lawful basis:
- Legitimate interests in responding to enquiries and managing our business; or
- Steps taken at your request before entering into a contract, where your enquiry relates to potential services or commercial discussions.
To send newsletters and updates
We use newsletter signup data to:
- send you updates about Karno, Loupe, and related announcements;
- manage our mailing list; and
- maintain records of consent and unsubscribe requests.
Lawful basis:
- Consent.
Newsletter subscription is added immediately when the form is submitted.
You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at [email protected].
To protect the contact form from spam and abuse
We use Google reCAPTCHA v3 on the contact form to help protect the website against spam and abuse. reCAPTCHA may analyse user interaction and technical data in accordance with Google's own privacy terms.
Lawful basis:
- Legitimate interests in protecting our website and contact form from spam, fraud, and abuse.
Cookies and similar technologies
We use cookies and similar technologies, including tags and scripts, on the website.
Our custom cookie compliance banner blocks non-essential cookies and tags until you opt in.
Strictly necessary cookies
These are needed for the website to function properly, such as remembering your cookie preferences, supporting security features, or enabling core website functions.
These do not require consent where they are genuinely necessary.
Analytics cookies
These help us understand how visitors use the website so that we can improve it. For example, they may tell us which pages are visited most often, how users move around the website, and whether visitors arrive from a campaign or referral source.
These cookies are only set if you consent.
Managing cookie preferences
When you first visit the website, you will be asked to accept or reject non-essential cookies.
You can change your preferences at any time using the link available on the website.
We keep your cookie preference for 6 months, after which we may ask you to confirm it again.
Most browsers also allow you to block or delete cookies, although doing so may affect how the website works.
Cookie categories we use
Category Purpose Provider / Tool Consent required Typical duration Strictly necessary To remember cookie preferences and support essential website functions Karno / website systems No Up to 6 months for preference storage Analytics To measure website traffic and usage patterns Google Tag, Google Tag Manager, Google Analytics 4 Yes Cookie lifespan varies; GA4 data retained for up to 14 months Spam protection To help protect the contact form from bots and abuse Google reCAPTCHA v3 Yes, where required by your setup Only as needed to process and protect the form Third-party services we use
We use third-party providers to help us operate the website and our communications.
Google Tag Manager
We use Google Tag Manager to manage website tags and scripts.
Google Tag and Google Analytics 4
We use the Google Tag and Google Analytics 4 to collect standard traffic and usage data about the website, but only after you opt in to analytics cookies.
This may include information such as page views, session information, device and browser information, referral source, and approximate location derived from IP address.
Mailchimp
We use Mailchimp to manage newsletter subscriptions and send email updates.
Google reCAPTCHA v3
We use Google reCAPTCHA v3 on the contact form to help protect the website against spam and abuse. reCAPTCHA may analyse user interaction and technical data in accordance with Google's own privacy terms.
Hosting, email, and technical suppliers
We may also use website hosting, development, security, email, and IT service providers where necessary to operate the website and our business.
Sharing your personal data
We do not sell your personal data.
We may share your personal data with:
- website hosting and IT providers;
- Google, where analytics or reCAPTCHA is used;
- Mailchimp, where you subscribe to our newsletter;
- professional advisers such as lawyers, accountants, and insurers; and
- regulators, law enforcement bodies, courts, or other authorities where required by law or where necessary to protect our legal rights.
International transfers
Some of our service providers may process personal data outside the UK.
Where personal data is transferred internationally, we will ensure that appropriate safeguards are in place in accordance with UK data protection law.
How long we keep your personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy.
As a guide:
- Contact form enquiries: up to 12 months after the enquiry is resolved, unless a longer period is needed for ongoing discussions or legal reasons.
- Newsletter signup records: until you unsubscribe. After that, we may retain a minimal suppression record so that we can respect your request not to receive further marketing emails.
- Analytics data: in line with our configured Google Analytics 4 retention settings. We currently intend to use a retention period of 14 months.
- Cookie preference records: up to 6 months.
- Spam protection data: only for as long as needed to process and protect the form.
Your rights
Under UK data protection law, you may have the right to:
- access the personal data we hold about you;
- ask us to correct inaccurate personal data;
- ask us to erase your personal data in certain circumstances;
- ask us to restrict how we use your personal data in certain circumstances;
- object to our use of your personal data where we rely on legitimate interests;
- withdraw consent at any time where we rely on consent;
- ask for the transfer of personal data you have provided to us, where applicable; and
- make a complaint.
To exercise your rights, you can:
- email us at [email protected]; or
- contact us through the form on the homepage at https://loupe.games.
Complaints
If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO).
Third-party websites
Our website may contain links to other websites, including links related to Loupe. We are not responsible for the privacy practices of third-party websites or services. You should read their privacy policies separately.
Changes to this policy
We may update this privacy policy from time to time. When we do, we will post the updated version on this page and update the "Last updated" date above.